Professional Biography
Dr. Tyler B. Mark is a Professor of Agricultural Economics at the University of Kentucky, specializing in production economics, farm management, digital agriculture, and the hemp industry. His research has shaped the understanding of farm financial risk, machinery economics, broadband access in agriculture, and the economic viability of emerging crops like hemp.
In addition to publishing widely in leading journals and extension outlets, Dr. Mark has secured competitive grants from USDA and industry partners to support research and outreach. He is a dedicated teacher and mentor, having directed graduate studies and guided award-winning students. Through his integrated work in research, teaching, and extension, he provides farmers, agribusinesses, and policymakers with practical insights to navigate challenges in a rapidly changing agricultural economy
Scholars@UK
Pricing Dynamics in the US Hemp Market: A Vertical Price Transmission Analysis of the Hemp Value Chain
Odiase, S., Mark, T. & Appuhamilage, P. B., 2025, (Accepted/In press) In: Agribusiness.Research output: Contribution to journal › Article › peer-review
Insights into the U.S. Market for Cereals Containing Hemp: Evidence from Scanner Data
Patalee, B., Jeong, H. & Mark, T., 2025, (Accepted/In press) In: Journal of Food Products Marketing.Research output: Contribution to journal › Article › peer-review
Crop acreage portfolio analysis of introducing more hemp in Kentucky
Park, Y., Yun, S. D., Mark, T., McFadden, B. R., Phipps, B. E. & Schluttenhofer, C., Jun 2025, In: Agrosystems, Geosciences and Environment. 8, 2, e70122.Research output: Contribution to journal › Article › peer-review
Consumer Confusion About Product Names Commonly Used to Describe Hemp-Based Oils
McFadden, B. R., Muraleetharan, K., Campbell, B., Rabinowitz, A., Mark, T. & Popp, M., Mar 1 2025, In: Journal of Consumer Affairs. 59, 1, e70004.Research output: Contribution to journal › Article › peer-review
Consumer perceptions of hemp-fed aquaculture
Hyink, J., McFadden, B. R., Adhikari, S., Phipps, B. E., Mark, T., Rossi, W., Schluttenhofer, C. & Yun, S. D., 2025, In: Aquaculture Economics and Management. 29, 4, p. 674-704 31 p.Research output: Contribution to journal › Article › peer-review
What Makes Hemp Economically Attractive? A Case of Kentucky Hemp Farmers
Patalee, B., Jeong, H. & Mark, T., Jun 2024, In: Research on World Agricultural Economy. 5, 2, p. 32-44 13 p.Research output: Contribution to journal › Article › peer-review
CBD Oil Concentration and Hemp Flower Drying Preferences of U.S. Consumers
Jacobs, B. D. J., Popp, M. P., Ahn, S., Verbeke, W., McFadden, B. R., Mark, T. B., Rabinowitz, A. N. & Campbell, B. L., Mar 2024, In: Research on World Agricultural Economy. 5, 1, p. 82-95 14 p.Research output: Contribution to journal › Article › peer-review
Determinants of behavior towards hemp-based products: an application of the theory of planned behavior
Lacasse, H., Buzas, J., Kolodinsky, J., Mark, T., Hill, R., Snell, W. & Darby, H., 2024, In: British Food Journal. 126, 13, p. 394-414 21 p.Research output: Contribution to journal › Article › peer-review
The reintroduction of hemp in the USA: a content analysis of state and tribal hemp production plans
Falkner, A., Kolodinsky, J., Mark, T., Snell, W., Hill, R., Luke, A., Shepherd, J. & Lacasse, H., Dec 2023, In: Journal of Cannabis Research. 5, 1, 17.Research output: Contribution to journal › Article › peer-review
Producers marketing a novel crop: a field-level view of hemp market channels
Hill, R., Jablonski, B. B. R., Van, L., Wang, M., Patalee, B., Shepherd, J., Leroux, M., Mark, T., Mooney, D. F. & Thilmany, D., Apr 17 2023, In: Renewable Agriculture and Food Systems. 38, e22.Research output: Contribution to journal › Article › peer-review
What factors make consumers in the USA buy hemp products? Evidence from Nielsen consumer panel data
Kim, G. S. & Mark, T., Dec 2023, In: Agricultural and Food Economics. 11, 1, 5.Research output: Contribution to journal › Article › peer-review
A hedonic analysis of factors impacting the value of planters on the used machinery market
Allison, J., Mark, T. B., Burdine, K. H. & Shockley, J. M., Aug 22 2022, In: Agricultural and Resource Economics Review. 51, 2, p. 266-282 17 p.Research output: Contribution to journal › Article › peer-review
How will regulation influence commercial viability of autonomous equipment in US production agriculture?
Shockley, J., Dillon, C., Lowenberg-DeBoer, J. & Mark, T., Jun 2022, In: Applied Economic Perspectives and Policy. 44, 2, p. 865-878 14 p.Research output: Contribution to journal › Article › peer-review
Lessons to be learned in adoption of autonomous equipment for field crops
Lowenberg-DeBoer, J., Behrendt, K., Ehlers, M. H., Dillon, C., Gabriel, A., Huang, I. Y., Kumwenda, I., Mark, T., Meyer-Aurich, A., Milics, G., Olagunju, K. O., Pedersen, S. M., Shockley, J. & Rose, D., Jun 2022, In: Applied Economic Perspectives and Policy. 44, 2, p. 848-864 17 p.Research output: Contribution to journal › Article › peer-review
Economic issues and perspectives for industrial hemp
Mark, T. B. & Snell, W., Aug 1 2019, Industrial Hemp as a Modern Commodity Crop. p. 107-118 12 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
Economics of precision farming
Griffin, T. W., Shockley, J. M. & Mark, T. B., Jun 8 2018, Precision Agriculture Basics. p. 221-230 10 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
Impacts of corn price and imported beef price on domestic beef price in South Korea
Kim, G. S. & Mark, T., Dec 1 2017, In: Agricultural and Food Economics. 5, 1, 5.Research output: Contribution to journal › Article › peer-review
Optimal cotton acreage allocation for machinery complements under weather uncertainty
Griffin, T., Sharda, A., Mark, T., Ibendahl, G., Buschermohle, M. & Barnes, E., 2015, American Society of Agricultural and Biological Engineers Annual International Meeting 2015. p. 1573-1586 14 p. (American Society of Agricultural and Biological Engineers Annual International Meeting 2015; vol. 2).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
Consumer behavior, public policy, and country-of-origin labeling
Lusk, J. L., Brown, J., Mark, T., Proseku, I., Thompson, R. & Welsh, J., Jun 2006, In: Review of Agricultural Economics. 28, 2, p. 284-292 9 p.Research output: Contribution to journal › Article › peer-review
New market opportunities and consumer heterogeneity in the U.S. organic food market
Kim, G. S., Seok, J. H. & Mark, T. B., Sep 4 2018, In: Sustainability (Switzerland). 10, 9, 3166.Research output: Contribution to journal › Article › peer-review
Bridging the Gap: Accessible Tax and Financial Literacy for Diverse Farmers
Shepherd, J. (PI) & Mark, T. (CoI)
4/1/25 → 9/30/26
Project: Research project
The Agronomy of Hemp and Its Uses in Forage-Animal Agriculture
Mark, T. (PI)
8/1/25 → 7/31/26
Project: Research project
The Agronomy of Hemp and Its Uses in Forage-Animal Agriculture
Matthews, J. (PI), Gauthier, N. (CoI), Harmon, D. (CoI), Hunt, A. (CoI), Ji, H. (CoI), Kawashima, T. (CoI), Lawrence, L. (CoI), Mark, T. (CoI), Moe, L. (CoI), Page, A. (CoI), Pearce, R. (CoI), Schendel, R. (CoI), Villanueva, R. (CoI) & Xiong, Y. (CoI)
8/1/25 → 7/31/26
Project: Research project
PARTNERSHIP: A Comprehensive Study of Non-GMO and Bioengineered Disclosures: Consumer Preference, Producer Impact, and Certifier Choice
Zheng, Y. (PI), Mark, T. (CoI), Nouve, Y. (CoI) & Zhao, S. (CoI)
9/1/24 → 8/31/27
Project: Research project
Precision Livestock Management: Cattle Monitoring and Herding Using Cooperative Drones
Hoagg, J. (PI), Jackson, J. (CoI), Mark, T. (CoI) & Sama, M. (CoI)
7/1/24 → 6/30/29
Project: Research project
Precision Livestock Management: Cattle Monitoring and Herding Using Cooperative Drones
Sama, M. (PI), Arnold, L. (CoI), Hoagg, J. (CoI), Mark, T. (CoI) & Jackson, J. (Former CoI)
7/1/24 → 6/30/29
Project: Research project
PARTNERSHIP: Investigating Market Opportunities for Novel Hemp Based Products
Mark, T. (PI) & Zheng, Y. (CoI)
8/15/23 → 8/14/27
Project: Research project
A Nationally-Recognized Master's Program for Extension Training in Agricultural Economics
Kusunose, Y. (PI), Burdine, K. (CoI), Davis, A. (CoI), Isaacs, S. (CoI), Mark, T. (CoI) & Woods, T. (CoI)
National Institute of Food and Agriculture
11/15/23 → 11/14/28
Project: Research project
Does Dairy Margin Coverage Help Reduce Producer Income Variability?
Burdine, K. (PI) & Mark, T. (CoI)
9/13/23 → 9/30/25
Project: Research project
The Agronomy of Hemp and Its Uses in Forage-Animal Agriculture
Mark, T. (PI)
8/1/21 → 7/31/26
Project: Research project
The Agronomy of Hemp and Its Uses in Forage-Animal Agriculture
Matthews, J. (PI), Adam, E. (CoI), Adams, A. (CoI), Ely, D. (CoI), Gauthier, N. (CoI), Harmon, D. (CoI), Hunt, A. (CoI), Ji, H. (CoI), Kawashima, T. (CoI), Lawrence, L. (CoI), Mark, T. (CoI), McCulley, R. (CoI), McLeod, K. (CoI), Moe, L. (CoI), Page, A. (CoI), Pearce, R. (CoI), Schendel, R. (CoI), Urschel, K. (CoI), Vanzant, E. (CoI), Villanueva, R. (CoI) & Xiong, Y. (CoI)
8/1/21 → 7/31/26
Project: Research project
Evaluating the U.S. Hemp Market: From Producers to Consumers
Mark, T. (PI) & Zheng, Y. (CoI)
9/30/22 → 9/30/26
Project: Research project
Understanding the U.S. Hemp Industry: Current Structure and Challenges
Mark, T. (PI)
9/7/22 → 9/30/24
Project: Research project
Impacts of Solar Installations on Local Farmland Values
Pates, N. (PI) & Mark, T. (CoI)
9/20/22 → 9/15/27
Project: Research project
Evaluation of Effects of Daily BCS on Disease, Reproduction and Feed Efficiency using the DeLaval BCS System
Costa, J. (PI), Mark, T. (CoI) & Bewley, J. (Former PI)
10/17/16 → 3/31/18
Project: Research project
Economic evaluation of DeLaval Herd Navigator
Bewley, J. (PI) & Mark, T. (CoI)
12/17/15 → 1/31/16
Project: Research project
Economics of automated estrus detection systems in New Zealand
Bewley, J. (PI) & Mark, T. (CoI)
5/1/15 → 3/31/16
Project: Research project
Sustainable Aquaculture Production of High Omega-3-Containing-Fish Using a Novel Feed Additive (Hemp)
Mark, T. (PI)
9/1/21 → 8/31/26
Project: Research project
NSF EPSCoR: Powering the Kentucky Bioeconomy for a Sustainable Future (Mark Scope)
Mark, T. (PI)
8/1/15 → 7/31/19
Project: Research project
Participant Support Scope: Graduate Students: NRT: IN FElloWS & an Academy of Innovators at the Nexus of Food, Energy & Water Systems
Santillan-Jimenez, E. (PI), Barton, C. (CoI), DeBolt, S. (CoI), Moe, L. (CoI), Agouridis, C. (CoPI), Escobar, I. (CoPI), Mark, T. (CoPI), Crocker, M. (Former PI) & Landon, J. (Former CoI)
9/1/19 → 8/31/25
Project: Research project
Education
Ph.D., Agricultural Economics, Louisiana State University, 2010
M.S., Agricultural Economics, Purdue University, 2006
B.S., Agricultural Economics, University of Kentucky, 2004
